About us

Pairing luxury fabrics with innovative design, our unlined intimates are made to accentuate your natural form – bringing confidence, comfort, and stylish support to your first layer.

CUUP intimates sit at the intersection of style and function. They’re equal parts modern and timeless, minimal and supportive, soft and strong – breaking the compromise between comfort and true support. Each elegantly engineered silhouette has defining details (sheerness, shape, coverage) that make it iconic in its own right, with the ability to become an eternal style statement that’s free to make your own.

We’ve placed support at the center of our story from the start, reconsidering its definition and applying it to fit and feeling. We made measurements on real bodies and crafted a dynamic sizing system that delivers the same style and support across 67 sizes.

We believe that sexiness and sensuality are self-defined, and recognize the power that comes from dressing for yourself and feeling supported in your first layer. We want every person who finds their CUUP fit to feel like their most natural selves, empowered in their personal identity and self-defined style.
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Backorders will ship in 28 days.
Return Policy

Our goal is your complete satisfaction! If we have not delighted you, all unused, unworn, unwashed, or defective merchandise may be returned within 60 days of ship date.
Your return is FREE when you select a refund in the form of a non-expiring e-gift card. The e-gift card will be in the dollar amount of your returned item(s). You can also choose to receive a refund back to your original payment method; however, a $10.99 fee will be deducted unless you choose to provide your own shipping label.